Will this destroy the web? From BuzzMachine:
Insidious : Alan Meckler points to a new kind of advertising as if it's cool. It's not. It's troubling. Vibrant media looks for contextual words inside a document and matches them to advertisers -- so far, fine. But then it turns those words into links to the advertiser. Today, you have the faith that a link will take you to something a person thought was worthwhile of your time. If this thing takes hold, then you'll never know whether you're linking to something worthwhile or to an ad. Thus links lose their credibility. It's link spam.