I received an odd email asking me to opt-in to a list from ListBuilder about "HandEvent".
"HandEvent" has invited you to join their mailing list. If you wish to receive their mailings, please reply to this message and you will be added to the subscription list.
If you do not reply to this message in order to confirm your addition to the "HandEvent" mailing list, you will not be placed on the list and will not receive any e-mail from them.
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I looked up HandEvent on google, and found this company. Their service does, in fact, sound interesting, as our agency does produce a range of events. Therefore, I filled out a questions/comments form on their website, including the above information and stating:
As you can see, there is no information about HandEvent in this email. It is the first email of its type I have ever received, and I was immediately suspicious it was spam (especially given the name, which could have a rather racy connotation). However, I thought I would contact you to find out if it was legit.
I am a marketing/PR person and I am curious if this technique has been successful for you.
I'll let you know what the response is. I have been noodling a lot lately on how small companies with small budgets can use the web/Internet in other ways for marketing now that email direct marketing is dying a miserable, slow death.