There are a wide variety of companies offering different types of services to PR people. What makes Nooked stand apart from the crowd is Fergus. We spent a hour on the phone just talking about PR's uptake of RSS, some comments I had on their documentation, some features I'd like to see etc. etc. We have kept in communication, me dropping him some links to news items I thought were of interest, he asking me if I saw changes in the market. I am impressed with his ability to listen to his customer base. I wish more vendors who are trying to sell/market to me services were as saavy as Fergus!
Nooked will be sponsoring our event, so attendees will get hands-on demos of their service.