What does the Occult have to do with PR? Well, this guy has decided to "investigate" the perception building powers of PR (woo woo). I can't decide if he is out to debunk [in his mind, our like] lying cheating PR practices or become a PR person himself. Will journos now come to our meetings armed with holy water and crosses ready for the exorcism? Maybe they could hire him to track down the PR
contacts ghosts when they aren't listed on websites.
Disclaimer: I have never, ever lied on behalf of a client. Clients have many times lied to me.