CorporatePR: My Article in IABC CW Bulletin is Out

May 2010

January 17, 2005

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My Article in IABC CW Bulletin is Out

I wrote an article for this month's IABC eNewsletter: Communication World Bulletin entitled Blogs: The Fast Track to Getting Global Awareness (login required).

Excerpt: “We need to get global awareness fast,” says your CEO. “Make it happen.” When faced with the need to rapidly increase your organization’s visibility around the world, there are some daunting and expensive challenges, particularly if your company does not have a local presence in the countries it is targeting. Hiring local public relations and marketing communication talent, translating collateral into local languages and identifying and getting into both formal and informal business networks are just a few of these challenges.

I hope you enjoy it!

January 17, 2005 in Developing Trends | Permalink

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» Using blogs to get global awareness from NevOn
Elizabeth Albrycht has written a terrific article about business blogging, just published in IABC's online member newsletter, CW Bulletin. This isn't the usual kind of article about how cool blogs are and let's do one. What I like in particular [Read More]