I wrote an article for this month's IABC eNewsletter: Communication World Bulletin entitled Blogs: The Fast Track to Getting Global Awareness (login required).
Excerpt: “We need to get global awareness fast,” says your CEO. “Make it happen.” When faced with the need to rapidly increase your organization’s visibility around the world, there are some daunting and expensive challenges, particularly if your company does not have a local presence in the countries it is targeting. Hiring local public relations and marketing communication talent, translating collateral into local languages and identifying and getting into both formal and informal business networks are just a few of these challenges.
I hope you enjoy it!
Why didn't you post your article here?
Joshua Salik
Salik Games
http://salikgames.home.att.net
"The empty half of the glass is always at the top"
Posted by: Salik Games | January 18, 2005 at 06:15 AM