Starting Monday, February 14, a group of us will begin writing about and discussing the possibilities of a new communications model over at the IAOC Blog. I hope you will stop by and join in! Information about the blog week and authors follows.
Towards a New Communications Model:
Over the past few years, many changes have confronted communications professionals due to the Internet, the web, mobility etc (basically all of the new networked communications tools). Because of these new tools, a fundamental shift in the entire model of communications (including marketing, PR, advertising, etc.) is now possible. This demands a movement from the old command/control, uni-directional, war-metaphor driven practices of the past to a cooperative, multi-directional model a la the Cluetrain. This week we will start to build a framework for this new model, drawing on a variety of interdisciplinary thinking in media studies, philosophy, and sociology, for example, as well as on current best-selling books touching on the issue. Our goal is to start a discussion that will continue throughout 2005 as we seek to build this new model.
The schedule is as follows:
I will start off the discussion.
Richard Bailey, University of Leeds
Blog: PR Studies
Robin Stavisky, New Venture Marketing
Blog: New Venture Marketing
Dan Forbush, ProfNet
Blog: Media Insider
Neville Hobson, NevOn