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« Advice Column for NewComm Blogzine | Main | Thank You Edelman »

April 04, 2005

Global PR Blog Week 2.0

We've started planning Global PR Blog Week 2.0!  After last year's great success, we decided to hold the week-long event again, inviting many more contributors. 

The Global PR Blog Week 2.0 is an online conference on how new media technologies are changing the practice of Public Relations and corporate communications. We’re talking weblogs and participatory journalism, wikis, podcasting, and RSS - but the list of topics is open.

Right now, we are looking at holding this sometime between May and October.  I know, I know, that is a big window, but we have only just started planning, and aren't sure how long it will take,

1) If you want to participate in the decision making process, subscribe to the discussion list available at http://finance.groups.yahoo.com/group/prblogweek2/ (send an e-mail to prblogweek2-subscribe@yahoogroups.com - your subscription will be approved in the next 12 hours). Please note that, for transparency purposes, this is a PUBLIC list, so all messages and archives are public. No other data (like e-mail addresses) are public.

2) If you DON’T want to participate in the decision process, but you WANT to participate to the event, then please send an e-mail to Constantin Basturea (cbasturea at gmail.com) or myself (ealb at ampcomm.com) with the title of the article/ posting/ podcast you want to contribute, and we’ll add it to a special page on the NewPR Wiki. Later, you might have to send a half-page summary of your contribution.

The weblog’s content will be licensed under a Creative Commons license (its type will be determined later).

The number of people blogging on PR-related issues has grown since July 2005, from about 30 to more than 180. We’ll have to find a way to:

  • have great quality content
  • accommodate as many participants as possible
  • encourage new voices to join the conversation
  • organize the content in a way that makes sense for readers.

Strongly encouraged:

  • original content. No republishing or refactoring of old articles.
  • fresh content. Not yet another “blogging is good for business” type of article.
  • research. Quantitative research, case studies, best practices.
  • collaboration. Articles written by two or more authors.
  • group discussions. Podcasts featuring more than one interviewee. Round tables. Debates.
  • non-commercial, non-partisan approach. Don’t pimp your company, services, or expertize; put everything in a larger context.

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