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« Communicating to Temporary or Contract Workers | Main | Edelman Internal Communications Survey »

May 04, 2005

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Barry Welford

An excellent viewpoint, Elizabeth. Perhaps I can change the stance slightly. You say 'they should uncover the frame through which their employee or potential employee views the world and place him or her in the loosely-defined work boundary that best fits them'. Why not instead take the perspective of a customer and through that customer's eyes view how this employee or potential employee adds to their customer experience. You should make sure that this customer experience will include all it should. This may suggest how the employee must collaborate with others to deliver the very best customer experience.

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