Professional Blogging

Steve King of the Institute for the Future, has been blogging this week about professional blogging over at the IAOC blog.  [How's that for using "blog" or a deriviative 3x in a sentence.  Eeks.]

He is asking some good questions, such as:

How much energy and effort do you think a corporation should spend on monitoring 3rd party blogs and forums versus creating and running their own outward facing blog?? Do you think one effort is more valuable than the other?? In comments.

I am working on some replies to his posts over there right now.  Come on by!