Enough Already
The latest dust-up over blogs and PR has hammered it home to me. The focus on tools is getting to the point of self-serving PR babble and boring me to tears. (Amen Tom!)
That is why you don't see me weighing in too much these days on the latest circling buzz 'round the PR 'sphere. Others are doing just dandy opining, and I sometimes leave a comment.
Enough already. There are way too many important things for us to be writing about then endless permutations of "[insert profession/practice] is dead. Is not! Is so!"
And there are way too many important things to write about than what all of the other PR bloggers are writing about. Let's get away from this tendency of PR blogosphere naval gazing!
I have a LOOONG list of PR feeds in my reader, yet I think I uncover only a few new, interesting topics of discussion a week. In fact, inspiration for my posts comes mainly from outside the PR group these days. I think we need to raise the bar a little.
Or maybe we need a rule of thumb. Proposed: If you see that three people have already written on the topic, find something else to say. If you absolutely, positively have to say something, comment instead of posting.
Ok. Rant over.
Bravo. Way too many people saying way too many over-said things. You said it well.
Posted by: Peter | June 27, 2005 at 09:16 PM
Love the rant! I feel the same way on the HR side and have just decided to do the same thing - comment on posts or ignore the same old posts that add no value or don't take learning to the next level.
Posted by: regina | June 28, 2005 at 01:02 PM
I'd personally like to get into a dissection of the tools, but by tools I mean blogging tools. Let's face it, most of us PR types are not techies (I'm a geek, but I think I'm in the minority...) and the truth is that the tools available for blogging, publicizing blogs, tracking blogs, and everything else we need in corporate communications as it relates to the blogosphere is woefully inadequate. If blogging is to become core to the PR job function (I believe it is, but that's all I'll say) we simply need better tools to stay abreast of an inherently moving target.
Posted by: Usher Lieberman | June 29, 2005 at 10:14 PM
Re: There are way too many important things for us to be writing about then endless permutations of "[insert profession/practice] is dead.
than than than than than than . . .
Posted by: Diane | August 24, 2005 at 12:25 AM