Here's a must-read article by Steve Gillmore at ZDNet.
What's new is the insistent voice of the blogosphere beginning to dominate the conversation between vendors and customers. It's more of a zero sum game than many are willing to accept. Analysts are consolidating (read: contracting) and tech news has been commoditized to something approaching loss leader.
The answers coming back to us from the blogosphere differ fundamentally from those of just a few years, or even months, ago. Ever since I've gained some limited control of my RSS data stream, I've noticed a common ground emerging among my cohorts on the network. Sentences begun are more and more frequently finished by someone in conversation. "Yes, saw it… Did you see…"
What wins? Attention. Who, what, and how long. It will take on, supplement, and eventually, supplant search. Information will search for you, not the other way around.