Over on Church of the Customer I ran across a post talking about citizen marketing and a new company called coBRANDIT. Intrigued, I mosied on over to take a look. The company is calling itself "the first open-source ad agency" and is soliciting home-made ads (documentary advertising), for which they will pay $50 each for "acceptable submissions."
Here's the kicker: The ads have to fall into three categories: BEER, GEAR and CARS. Can you think of three categories MORE male-centric than those? The sample ads are mostly male, as you would expect.
I saw it a couple of days ago, yet passed. I didn't post it. I think I am the only PR blogger who didn't. And now, I am really late. I debated, do I post now? Do I ignore it and risk being thought insensitive or uncaring?
Why did I pass on it initially? I am feeling guilty and uncomfortable for doing so. I can claim that I was busy, that I saw a bunch of other folks had already posted and my adding it wasn't going to make any difference. True, maybe, but I still feel like a heel.
I have no personal connection to this person. I don't know anyone who has ever needed a transplant, so I have no internal recognition of how difficult it is to get one. Somehow, this situtation just didn't hit me emotionally.
No one has called me out on this, but I am feeling the blog peer pressure all the same; the first time I have ever felt it this strongly. So, now I have posted, while transparently acknowledging my discomfort. And still, my intellectual side is coldly analyzing and throwing out thoughts at me about how this is an example of the effect of blogging on people, communities, etc. I just don't know what else to say [she writes with a sigh, and closes out the post].
For those of you in the pharmaceutical industry, you might be interested in going to the upcoming PharmaBlogging Conference, November 14-15 in Philadelphia. I'll be presenting a session on RSS there.
The conference blog just launched, and all of the presenters will be adding their thoughts from time to time. I look forward to learning from them the intricacies of blogging pharma! (I am focusing on the technology vs. the strategy of blogging for pharma, being no expert in the industry.) For the next few months I'll be reading pharma blogs and immersing myself in what is going on. Expect to hear from me soon on the topic.
This was a question I was asked during my teleseminar on RSS last week. While I was able to say there are zillions of feeds being OFFERED, I wasn't sure how many people are actually subscribing to them. Now, as a global number, that is probably not hugely useful, as any organization cares only about a particular audience. But, it would be helpful to at least have a benchmark. So I did a little digging around and found the following information:
6 million Americans get news and information fed to them through RSS aggregators
5% of internet users say they use RSS aggregators or XML readers to get
the news and other information delivered from blogs and content-rich
Web sites as it is posted online. This is a first-time measurement from
our surveys and is an indicator that this application is gaining an
Pew said in February that just 5 percent of U.S. Internet users used
RSS aggregators, while Jupiter put the number at 12 percent in March.
However, MSN, Yahoo, Ask Jeeves, Google, Amazon, and AOL are
integrating RSS into their portals, and all major browsers will have an
aggregator embedded when Microsoft comes out with the new version of
Internet Explorer. Various estimates put the number of active feeds at
slightly over 5 million.
I would appreciate any links you might have to research on this topic (just add to the comments).
I read through the report issued by Catalyst Design Group last week entitled, "Net Rage: A Study of Blog Usability." (PDF Download). First of all, I was rather unimpressed with its whopping size (9 people). Secondly, because the study looked at the blog of a mainstream media site - BusinessWeek's Well Spent - the readers reacted in a way that reflects expectations of journalist conventions (more on that in a moment). Therefore, I don't think you can extrapolate from this study to the blogosphere as a whole with any degree of accuracy.
But, there were a few points I found rather interesting.