By now the Mena - Ben faceoff at Les Blogs has become part of blogosphere history. You can read the posts and comments I just linked to discover the whole story, but here are some thoughts I have, having witnessed it all from the front row.
In short, Mena's speech called for civility in the blogosphere, with a particular rant against people hiding behind anonymity in order to behave as they never would under their own name or in person (i.e., nasty, mean, etc.). She used the backchannel at the event as an example, and seeing her speech called "bullshit", promptly exploded. For the record, she called Ben an "asshole" to his face, so, in fact, did not invalidate her argument in the least! (Of course obfuscating this behind clever headlines is so much more fun. And am I hearing a bit of JAHW* floating through the commentary?)
I think Mena has a point about civility. I also think, sadly, that she is tilting at windmills a bit. It is indeed a social problem as a whole. But, that being said, it doesn't mean that the topic is an invalid one to consider at a blog conference! For god's sake, we bloggers are always talking about "conversations" and "we are people not brands" etc. etc. Yes, we are people. We are a microcosm of society. Therefore, talking about an issue like civility or anonymous rants is an absolutely valid topic. Because if we say that a blogging conference isn't the place to talk about it, where is that place? By constantly relegating certain discussions to the "outside" of the room, we will never get the chance to discuss them. (It's like ethics - a few of us brought up the topic and I swear I heard a collective groan. But more on that later.)
When Mena lost her temper, she got real. She stopped reading her speech, and therefore it all become much more interesting. I wish she had started the discussion differently - mainly by not reading prepared remarks, but having a conversation with the audience. Difficult, I know, but perhaps more effective. We'll never know.
I also find it intriguing that the same people calling for corporations to have a more human face are lambasting Mena for creating a PR disaster. Hey, humans aren't perfect. We have tempers, we have passions, we make mistakes (and I am not calling her actions a mistake, mind) and we create waves. But, it seems that perfection is still required for corporate "figure heads", as she was called. (And why do people simply chuckle when Marc Canter falls asleep through much of the conference? Doesn't that show imperfection too? I guess indifference is more acceptable than passion.)
My last thought: If you don't have a true need to be anonymous (e.g., you will get fired, put in jail, killed), you shouldn't be. Here's why: Because so much vicious, idiotic crap is done via anonymous postings, more and more of us simply ignore anything that doesn't have a name attached to it. That means that the voices that must be anonymous will find it harder and harder to break through. To me, that means that people hiding behind anonymity just for kicks are acting unethically. But, sadly, they probably don't care.
*Just Another Hysterical Woman

Elizabeth:
It's one thing to "have a human face" and keep it "real," but dropping f-bombs and calling people profanities is simply unprofessional, under any circumstances -- is it not??
Obviously, we all make mistakes -- but you're saying that this wasn't a mistake. Is this the counsel you give your clients before they make a presentation -- drop the f-bomb if that's how you really feel?
Will such outbursts help Six Apart attract investors? Strategic partners? Customers? I don't get where you're coming from.
Posted by: scott | December 09, 2005 at 02:38 AM
While I do like to swear - and believe I take it to a new level - I have never sworn in a business situation like that, calling out someone as an asshole or dropping an F bomb.
I learned at Shandwick that you are always on - no matter what. That if you are representing a company, you have no personal time, you don't get to drink too much, that you are always the company representative. And, with the cult of Trott and 6A, that's even truer.
If blogs are civil or not is such a non-issue, if the person herself can't be civil to others. Don't believe your own hype is the most important thing in PR, and it appears that some forgot about that. I have seen blogs and bloggers that seem to forget that golden rule, and are crude, crass and embarassing on their own blogs ... and they don't work for themselves. I expect more of this not less.
Posted by: Jeremy Pepper | December 09, 2005 at 04:04 AM
Elizabeth,
Viva votre hysteria, if you'll pardon my French.
Posted by: shel Israel | December 09, 2005 at 07:45 AM
Riiiight. I would definitely advise my clients to swear if they feel like it [sarcasm here for those literally minded people out there]. Give me a break. Of course company representatives should act professionally. But Mena isn't the first to lose it nor will she be the last. My point is to keep it in perspective. There seems to be some witch hunting going on here...
Posted by: Elizabeth Albrycht | December 09, 2005 at 08:01 AM
OK, so you do believe it was a mistake, then. That's all I wanted to clarify. Thanks, Elizabeth.
Posted by: scott | December 09, 2005 at 01:10 PM
LOL - thanks Elizabeth. I knew we were kindred spirits. My point is witch hunts begin for a reason, and sometimes things come back to bite you in the, well, ass. Is there jealousy? Likely. But, is there more here? Likely.
None of us know the back stories, or why there is a lashback against 6A and the Trotts. I have my theories, though.
Posted by: Jeremy Pepper | December 09, 2005 at 05:52 PM