I don't usually write posts based on pitches I receive (many of which are, simply, crap, sadly). This one caught my attention because the subject line irritated me and resonated with Mike Manuel's post on buzz words, which I had just read. The subject line was: A Completely Different Video-based Web Portal." My first thought was, its a video web portal, how "different" can it be? Hmmm. video...web. Duh. Video web portals are popping up all over the place. Why should I take the sender's word that this is different?
So I ignored it the first time through, but didn't delete it (I don't know why). After reading Mike's post (I looked at email before I looked at my newsreader), I went back to it, because I thought it would be a good example of what he was talking about. So I opened it. First line:
At www.mediasite.com you won't find the zany homemade videos that have made YouTube.com the rage of the Internet.
Ok, so you are doing something that isn't going to be the rage? That will be different (smirk). And YouTube has much more than zany homemade videos. But on to the next paragraph:
What you will find are highly relevant video presentations by some of the world's smartest and most influential people (Jack Welsh, Prime Minister Tony Blair).
Yep, the PR person is right, this isn't going to be zany (and probably not fun either). However, from a communications perspective, there might indeed be something worthwhile here, so I clicked and visited. The first headline for a video I saw was:
Vascular Cognitive Impairment
Whoo hoo! I knew this would be fun! I'd link to it but it is in Flash with no link available (not true for all videos, but this is one of their "featured" ones. If I browsed around I suppose I could find a link).