That was the second question I got during a brief phone call with a prospective employer today. (The first was, "When are you available?") I admit it, I was thrown! I babbled something in reply (she says with a bit of a cringe) because I really didn't have the perfect answer prepared. I admire him for asking the question like that, as it surely creates an impact and probably gives him a basis of judgment for future employees. A unique first contact, for sure.
Of course, when I hung up, I thought of the perfect witty rejoinder, "world peace" and a chuckle, then a more polished reply along the same lines of what I did say, which was (roughly) to work with a fantastic group of interesting people implementing social media projects in conjunction with traditional PR programs, across borders and disciplines. (I said it a bit more - well, wordily - than that, but you get the picture.) But would that have been true? Did he really want to hear standard interview "dreams" or something different?
Here's what I wish I had said: "I dream of making a difference." Then, more... "I'd like to work with people I respect and who respect me, a place I can continue learning and sharing the knowledge and wisdom I gain with others. I want to do work that is interesting and that pushes the frontiers of communications practice forward. I want to have fun doing all of this!"
So, now you know. And now I need to translate that into French!