What’s surprising here is the speed with which this thing is coming undone — and the ease with which it could have been avoided. What’s harming Facebook - perhaps to a terminal degree - is enormously bad PR. For a social media company, these folks don’t understand the first thing about communication; they have alienated the press by being arrogant, aloof and dishonest. Their idea of press relations is sending a stupid message to a What’s New at Facebook Group that directs you to another website for a canned statement.
And it is killing them. That bad press extends from the blogosphere to mainstream media. No one who writes about Facebook likes it anymore. And while that might seem insidery — who cares what the press thinks? — it’s having dire repercussions. For one thing, advertisers care what the press thinks. Bad press is causing advertisers to jump ship. And that’s begetting even more bad press. It’s the opposite of a virtuous circle; it’s an economy being undone.