My Photo

May 2010

Sun Mon Tue Wed Thu Fri Sat
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31          

Search this Blog


Endeavors


  • Society for New Communications Research

Network

Hub Headlines


« What is Control and Does a Company Have Any? | Main | Don't Become a "Walking Dead" Brand: Listen, Acknowledge, Demonstrate »

February 07, 2008

Comments

Brad Rawlins

Elizabeth,

This is an interesting essay, with which I agree on nearly every point. Social media are going to continue to be an important tool to developing relationships and trust, provided they remain authentic and don't become too strategic. If people begin to see efforts of organizations to integrate social media into their strategic communication efforts, then some of the artificial and superficial attempts at relationships will carry over to this new channel, people will see through it, and become more cynical and less trusting of the medium, not just the participants.

Because trusting relationships are built through a series of reciprocating interactions, social media provide for a much better tool to develop authentic relationships. But these can only remain authentic if both parties truly care about the welfare of the other (goodwill), and not simply as a means to their ends.

Brad.

The comments to this entry are closed.

Twitter Updates

    follow me on Twitter
    AddThis Social Bookmark Button
    Blog powered by Typepad