Yes, this is a bit self-promotional, but I thought I would extend to my readers an invitation to my pre-conference workshop at the New Communications Forum, to be held Tuesday, April 22, in Sonoma, California. Here's the description:
Tuesday, April 22nd - 8:30am - 12:00pm
Pre-con 1 - Shortcuts to Social Media with Elizabeth Albrycht
While blogs and podcasts are valuable communications tools, there can be challenges to organizations that wish to adopt them for internal and/or external communications. Perhaps your corporate culture isn’t ready to embrace the informal nature of blogs or you simply don’t have the time and/or resources to devote to a blog or podcast. This doesn’t mean, however, that you cannot take advantage of social media. There are a variety of new tools available for communications professionals that provide many of the benefits of participatory communications without the demanding commitments of blogging and podcasting.
This workshop will explain a variety of tools and techniques you can use to take short cuts to the world of social media that will help build the network of relationships your organization will need to be successful in the future. These include microblogging, RSS and emerging “comment platforms” for news, photos, videos and more. Used internally or externally, these tools can help organizations to test the social media waters with fewer risks and time/resource commitments.
You will learn:
- The various ways RSS can be used to facilitate news and information distribution internally and externally
- How emerging Web 2.0 “comment platforms” can be harnessed to advantage in sharing news, photos, video and other media forms with internal and external audiences
- What new collaborative tools can help you test the social media waters, beginning with your communications team
I am, of course, willing to adjust/personalize the topics of discussion within the framework to reflect audience needs/requirements. Therefore, if you are planning on joining me, please let me know asap and what specific questions you would like me to address. I also have discounts available on request to the workshop as well as the conference as a whole. Just leave a comment or contact me via email at ealbrycht at gmail dot com.