Seminar on Innovation & Branding

I have been asked to teach a seminar on innovation and branding at ISCOM the first week of June.  This is for students pursuing a fifth year (BAC +5) - kind of like a master's degree in the US.  As part of the seminar, teams of students will give an oral presentation.  I am going to ask them to present an analysis of emerging mobile strategies across a couple of countries, with a focus on B2C.

If you have recommended sources or ideas, please drop them into the comments.  Thanks!