Seminar on Innovation & Branding
I have been asked to teach a seminar on innovation and branding at ISCOM the first week of June. This is for students pursuing a fifth year (BAC +5) - kind of like a master's degree in the US. As part of the seminar, teams of students will give an oral presentation. I am going to ask them to present an analysis of emerging mobile strategies across a couple of countries, with a focus on B2C.
If you have recommended sources or ideas, please drop them into the comments. Thanks!
Do you have any insight into the process of innovation? In other words, can you think of ways to innovate on the way we innovate?
Posted by: Allan | November 11, 2008 at 06:11 AM