For a second year, I have the honor of being a co-chair of PRSA's Digital Impact Conference with Eric Schwartzman at the beginning of May in New York. We've spent the past several months thinking about emergent trends, strategies and tools and how they are impacting the practice of public relations, and have put together a really fantastic program (if I do say so myself!). One reason I like this conference so much is that it is completely focused on public relations. It is great to get together with colleagues to learn from each other.
This year the focus is maximizing your online presence. Now that we have so many different tools, approaches, strategies etc., it is time to really think about how to put it all together. I've written before about how I think brands need to become media, by building platforms for interaction for stakeholders. This is an idea I see gaining traction around the web (I certainly can't take credit for that, it is just that many people are coming to similar conclusions).
Participants will hear keynote addresses by Jeremiah Owyang, Partner at Altimeter Group; Kate Preston, Social Media Editor of The New York Times; and Gabriel Stricker, Director, Global Communications & Public Affairs, Google, Inc., as well as many presentations and case studies from practitioners and thought leaders. Our goal was to provide a program that people could walk away from full of practical ideas that could be put into practice immediately. You can download the entire program here.
@ericschwartzman and I (@ealbrycht) will be participating in a Twitter chat on Wednesday, March 24, 5–6 p.m. EDT We've asked our presenters to participate as well. You can follow the conversation at #PRSA_DI. Please feel free to ask questions about the conference as well as current trends, events. etc.
I am looking forward to seeing everyone in New York!