I am spending a lot of time these days reading philosophy and sociology in an attempt to better understand the nature of communications, an important step in my quest to construct a new framework that takes into account the tidal wave of changes we have been experiencing with the introduction of the Internet and the growth of participatory communications. I've shared some of my thinking with you in the past (you can find much of it in the communications evolution category to the right), and I will continue to do so.
One thesis that I am currently developing treats objectivity as a constructed, technological product. This way of thinking about objectivity has important implications for influence, authority, interpretation, persuasion, propaganda, and, of course, public relations. I don't have this all baked yet - but I thought I share some of my thinking with you both because by writing it down here in an effort to explain it, it helps me to clarify my own thinking, and also because I hope you can critique it, offer additional sources etc.
A few keys to this argument follows.