Last week I wrote about managing your identity, with a focus on reputation:
The question of a global, persistent online identity (and corresponding reputation) is a challenging one. One of the big issues is how to measure reputation (not easy). If you are anything like me, your online reputation is fragmented or multiple. I blog in a variety of different places, on a number of different subjects. In each, I have some roughly visible level of reputation. But I don't think I have any global/aggregate reputation. And I can't carry any of those reputations with me easily if I move into a new topic area, for example.
Or to put it another way, say you are the expert blogger at a company. Maybe you are the CEO. And you leave. This throws a wrench in your former place of work's online reputation, and leaves you fragmented. And what about history? Is your past reputation-generating device archived? Does it disappear? Is our reputation so ephemeral?
I'd like to revisit this idea of multiple identities, as I have been thinking a bit more on it. This past week, I wrote an article on social bookmarking, tagging and folksonomy for the January issue of PRSA's Tactics magazine. In my research on tagging, I came across a variety of very interesting articles that looked at tagging from human psychology and behaviorism. (You can see the list of articles I consulted here.) Thinking about tagging gave me some insights into thinking about identity.