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« Corporate Blogging and Power | Main | BlogPulse: Trend Tracker »

June 30, 2004


david parmet

I just wonder sometimes how many of our clients are 'ready' for this brave new world.....

Elizabeth Albrycht

I'd say very few David. But as an evangelist for this new world, I am trying very hard to convince them!

I am having the greatest success with associations, of which we represent three.

david parmet

Associations are a smart place to start, they probably aren't quite as worried as saying too much, which is the objection several of my clients bring up when I discuss blogging with them.

I think that's probably the biggest hump for many companies. They so want to to control everything that's said about them and everything they say and do (CEO's looking over every release with a fine tooth comb for example) that the thought of freewheeling open coversation with their customers is terrifying.

I've been telling my clients that despite what they may think, server space is dirt cheap and it doesn't cost much in terms of time and money for your customers to talk about you on-line. Why not join in the conversation?

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