You may have seen this already (I just ran across it) but Anil Dash provides some tips for pitching blogs - in a hilarious style. And today, I really needed a chuckle.
Some examples:
...Getting the greeting to be gender-appropriate is a nice show of respect, but the name thing isn't optional. Don't you like people to get your product's name right?
...Like every other person who gets the web, I base part of my judgement of your company on its web presence. If you can't even be bothered to send me there, it's unlikely you're clued in to what motivates me to link.
...Don't talk like a database
...I might skip the rest of your poorly-written email if there's a URL at the top with full info about your product or service, and then if it's interesting, I might even link to that page.
...And don't implicitly insult my readers or audience by suggesting that I write something that would mislead them. (Sadly, this has happened, too.)
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